royal selangor melds heritage and design in latest collection

Selselselangor\'s latest collection of tableware showcases the modern style of traditional materials. A CENTURY-
Old companies and awards synonymous with heritage
Win the designers and push the boundaries of design.
The result is an amazing collection of pewter cutlery called Landscape.
The series is a collaboration between Royal Selangor and the international design practice Volkswagen BS designed to fashion daily items such as pallets, bowls, tea cans and candle holdersOld metal alloy.
Alluding to natural forms and phenomena, a tray known as a track implies sand dunes carved from the ebb tide;
The humanoid wave bowl is a symbol of the female sexy curve, while the erosion bowl is a set of bowls consisting of six corners
The shape of the dish, when put together to form the outline of the mountains.
These items have the function of sculpture, reflecting modern emotions that resonate with the contemporary way of life.
Voon Wong of Volkswagen BS said: \"What we are interested in this kind of cooperation is that pewter is a traditional material that is often considered very outdated . \" Recently launched landscape in Kuala Lumpur space furniture.
\"So we want to do something contemporary with old materials and old crafts.
Yellow Singaporeans and Penang-
Born Benson saw the multi-creative spark behind the make up
Discipline firm
The third partner is Brit Ian Macready, who is responsible for designing the market and sales.
Volkswagen BS has offices in London, Singapore and Kuala Lumpur with over 150 architectural, interior and product design projects in Europe, Asia and Australia.
Volkswagen BS has won many honors with its background in architecture, product design and engineering, including its iconic ring lights.
The lamp was manufactured by fontanerote lighting, Italy, and was shortlisted for the famous Compasso d\'Oro (
Oscar in design)in 2004.
They recently won the FX 2012 product design of the year award for FX International interiors for premium bar and cabin interiors designed by Virgin Atlantic Airlines (
FX magazine is the world\'s leading interior design publication in the contract industry).
The products and projects of Volkswagen BS add a lot to international design publications such as Wallpaper *, Monocle, Architectural Digest and Elle Decoration.
The two are not bound by specific \"appearance\" or fixed aesthetics, constantly exploring materials and workmanship, whether age-Old and cutedge.
In 2007, they launched their bone-to-bone tableware series Setcast in partnership with China. based Asianera; the high-
Customers of quality bone Chinese manufacturers include Alessi and Shanghai Tang.
Kuala Lumpur explained: \"Through these explorations, we understand and understand the limitations of these materials and processes that will inspire ideas for different projectsbased Saw.
For example, a cursory look at the creases tray in the landscape will remind you of the creases Bowl in their bone porcelain series.
Carefully observe how different materials affect shape and light
Reflection attribute.
\"Pewter has been used in Europe since the Middle Ages and Royal Selangor has been producing pewter since 1885.
But it\'s not used that much (
Decorative items are prohibited)
Recently, we thought it would be interesting to use this material, \"said London --
Headquartered in Huang Guangyu, he likes the idea of working with traditional brands like Royal Selangor, with a long production history
High quality products.
\"In addition, I have known the Royal Selangor since I was a child (
Then Selangor)
\"Because there are a few tanks in my dad\'s collection,\" he added with a smile . \".
Wong and see have a vague idea in the first place, that is, to do the form of nature and find out the inherent qualities of pewter-its extensibility, versatility and warmth.
The affinity of Volkswagen BS for modular systems is evident in their design of eroded bowls and in past works, such as SliceBox coffee tables and C shelves at Decode, a British design and manufacturing company.
\"Modularity is something we have always been interested in,\" the building association said . \"trained Wong.
\"Separate some things so that they have several functions and they perform different functions when they come together.
\"Working with pewter for the first time is a very educational process,\" said the designer who worked with glass, stone, metal and wood.
\"This material confuses our expectations of metals because we always think that we form or grind metals, but in fact these pewter objects are cast,\" he explains . \".
\"The beauty of casting is that you can get different thicknesses for the material, creating things in 3D and sculpture.
It challenges the way we look at this material.
Saw added: \"Metal Casting also allows designers to incorporate complex details, such as sharp edges or compact curves with a radius.
\"With wood, ceramics, or glass, one cannot do this because the material is brittle and easily broken,\" said see, who studies furniture design at London\'s prestigious Royal Academy of Art.
The idea of the product keeps rolling out their artboards.
\"We started with more products, but through the editing process, some products were not viable due to weight, size or complexity and were left on the floor in the cutting room,\" said Wong . \".
Some items, like three.
The double-angled Clover candle holders have experienced various incarnations and adjustments such as thicker walls and longer spires.
Pillar tea pot and Sugar Bowl were added later.
\"Working with Royal Selangor was a great experience because the craftsmen were very skilled and meticulous in making the tableware,\" he said.
In the end, Wong and Saw wanted to demonstrate that contemporary designs could be applied to old materials. “The (pewter-making)
The process remains the same, and there is no mechanization in many ways, so this series is a combination of handmade things and modern things, \"Huang said.
\"It also shows that the two worlds can be shared. exist.
\"Since the Royal Selangor formally established the design department in late 1970, the company has cooperated with designers in
Develop Innovative pewter designs.
Working with international designers such as Dane Erik ussen, Brit Nick Munro and Hong Kong local Freeman pushed the company onto a global design map.
Under its wine celebration series, the company\'s wine funnel has won the coveted red dot product design award from the German design center and the Japan Excellence Design Award.
Magnuson\'s tableware collection won the Design Plus award at the Frankfurt International gift show in 1989, and his hip flask won the Design Plus Award in 1991.
Today, selselselangor\'s design studio employs 30 employees, including product designers, sculptors, graphic designers, packaging designers and prototype manufacturers.
\"We \'ve always enjoyed working with designers as it challenges our product development team to have them look at pewter from a different perspective,\" said Li Yong, executive director of Royal Selangor International
\"Also, designers who don\'t work with pewter every day bring a different perspective to our company.
\"In terms of the landscape, Volkswagen BS has been granted full authority to design a range of products around the home and office.
\"They are given the freedom to come up with something outside the world,\" said Yong, the fourth generation of family businesses . \".
The moon light is the first attempt by Royal Selangor to make the light using a combination of pewter and wood.
A pewter plate is lined in the cavity of the square wooden chassis, reflecting the LED bulb to produce a Crescent effect.
In the landscape series, Yong said, \"one of my favorite pieces is erosion, and I feel like this is a statement from us.
But I have to convince our sales team to add erosion to the collection.
Our sales team works on historical data and he says, \"Our experience with these things is that we don\'t sell a lot of them. . .
Each landscape item is crafted by hand for its unique angle, shape and sculpture form.
To date, Royal Selangor has launched the series at the international design and trade show, such as the 100% London design, the 100% Singapore design and the spring international fair in Birmingham, UK, the leading home and gift fair in Europe.
\"These are given in our field, in our tradition, in terms of quality and workmanship.
We have always attached importance to the design of the brand essence . \"
\"We will continue to talk to people like Volkswagen BS to come up with memorable, consistently good, lasting designs.
As for the landscape, \"This is a global product for people who enjoy excellent contemporary design,\" concluded Yong . \".
The price of the landscape series designed by Volkswagen BS for Royal Selangor ranges from RM280 to RM1, 900, available in all retail stores, authorized dealers and online stores in Royal Selangor. com.

Comments

Popular posts from this blog

rufio costume

10 Tips to Ordering Kitchen Cabinets Online

Guangdong NEW ENERGY Technology Development