friend of faux: why shrimps designer hannah weiland is the talk of london fashion week

Hannah Welland, for the first time last Friday at London Fashion Week.
At least officially, because while this week marks the first position of the designer --
Schedule, Weiland\'s merchandise has had an impact on the half-year presentation of the capital.
Thanks to the people in the front row.
In fact, in the event of February, the coat of shrimp --
The label of Weyland (
And her childhood nickname)—
It\'s as ubiquitous as Riccardo Tisci\'s Bambi printed jersey.
Supported by a British fashionista (including model and fashion editor Laura Bailey) and fashion blogger Susie Lau, she thinks that the shrimp\'s signature coat is that everyone is talking about the shrimp brand during their fashion week.
For a designer without her name, this does not mean a feat.
How did she do it? The rainbow-
Bright shades fill every coat of Weiland with eyes
Water and streetsstyle-pap-
The color is pleasant.
Then the designer becomes the minimalist graphic stripe of the signature.
But in fact, she\'s running luxury and comfort.
The soft and critical faux fur is undoubtedly her biggest ace. These are high-fashion, guilt-
Free design and fashion bags have become pie-eyed over them.
This is a surprising development within the industry known for exaggerating real deals.
But Weyland is artificial.
The fur movement is not a hate movement for animal-friendly organizations.
\"I won\'t say I\'m against it.
Fur, but I \'ve never crossed it and will never work with it, \"she said when we met at the small, inconspicuous studio in Soho Center.
The room was full of blurry color samples and rough faux fur piles, which I later found to be samples from the designer\'s latest collection.
\"It\'s good to feel guilty --
My design is free.
But I also like artificial materials.
I find that they are getting better and better, and the possibilities are endless, which is so exciting.
I just think the faux fur is so good now, why are you wearing real fur?
\"A trick in the Weiland plush design will show you how much the gap between real fur and faux fur has narrowed.
There, once you have the soft fur of a mink, fox, or rabbit, it will be in sharp contrast to the rough hemp nylon, and the faux will be the source of its imitation
The fabric du jour of Weiland was invented in China and it uses a modacrylic mixture instead of pure polyester.
It is this combination that gives this fabric a light and very realistic appeal.
A 24-year-old art graduate from the University of Bristol, Winland honed her skills at London Fashion Institute.
The shrimp started here.
\"When I decided to do this, I thought I wouldn\'t create a brand and I just wanted to make coats for my friends,\" West London said . \"born Weiland.
But when she got her first sample in last June, it was clear that the shrimp was used to make something bigger.
This successful rise began with an accidental encounter with a buyer on Avenue 32, who snapped up his coat in various colors, and then quickly received orders from New York.
Boutique opening ceremony.
But until the fashion friends of Weiland
Laura Bailey knew Weiland from an early age.
Began to be interested in the shrimp label that Willand realized she was the winner.
\"I started posting photos of samples on Instagram and Laura contacted.
She tried on all her coats and finally bought the camel and bubble gum pink she wore at London Fashion Week.
That\'s when it started.
\"I remember I was sick in bed and Laura sent me a picture of Alexa Chung wearing one of my coats and I shouted to my mom, \'Oh my God! ’u2009”.
Since then, Weiland has had a range of influential fans, including online fans. a-
Potter founder and chairman of the British Fashion Association Natalie Marcene has such a soft place for her navy blue and white stripe options that she bought it and is dedicated to her website
\"Kate Bosworth also has one,\" Weiland said . \".
\"And Mary.
Liv Taylor has been in contact to order a pink coat.
\"There is no doubt that the success of Weiland depends on her design being able to attract more people.
\"I like coats and accessories because I don\'t think they have an age limit,\" she said . \".
This, and the fact that they are instantly identified.
\"I was in a taxi the other day and the driver said,\" Oh, I like your shrimp coat and my daughter really wants one.
\"In terms of global domination, the sky seems to be the limit.
\"We launched our electronics.
\"Shopping two weeks ago, all of our first sales were abroad,\" she said . \".
The label is stored in top stores around the world, from Colette in Paris to liankaver in Hong Kong, where key players in the retail sector have new interests on a daily basis.
So what will the future look like?
First thing: Debut at Friday and London fashion week.
Before her first show, Weiland has formed a London creative team that includes shoe designer Sophia Webster and Dalston resident dip\'s bleach Alex Brownsell --
Dyer, this shows that the fashion group is being treated.
But it will be the star of the show and the designer\'s dedication to man-made.
This season is not only fur, but also faux leather and ponytail leather, and the designer shows her love for imitation products.
Weiland will also take this opportunity to expand the range of her accessories to include more charm --
\"I like to call them mascots\"
A series of shoulder bags sold with her popular clutch.
As for her signature faux fur?
It will not be short.
Weiland promises: \"This is by far the most colorful series.

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