birchbox revolutionized how we buy beauty products
Katya Beauchamp never thought that when she got her MBA at Harvard, she would completely change the way we buy beauty products.
All she knows is that 10 years ago, less than 2% of beauty products were sold online and others would change if she didn\'t know how to change.
That\'s what Alpha Rising thinks.
On 2010, 27-year-old Beauchamp and her classmate, Hailey Bana, joined each other.
Birchbox was founded from their campus apartment.
They created a subscription for $10 a month.
The company\'s goal is for women who are looking for new beauty products but don\'t want to spend a lot of money and are committed to buying big bottles that they may not use.
Basically, they want to \"try it before buying \".
They tried.
Birchbox played five-
Achieve annual revenue targets within 7 months.
Today, this place is run by Beauchamp himself.
With more than 1 million users worldwide, the company received $15 million in 2014 and $60 million last year.
Users fill out a questionnaire with 150 to 200 different boxes per month due to the development of algorithms and technologies to meet customer demand for the US market. S. , U. K.
France, Spain, Belgium and Ireland.
The company also launched birbirchboxman five years ago.
\"When [the man] was really engagedwomen\'s]
\"Here\'s the box,\" said Beauchamp.
Although they opened two retail stores on the road
Central New York City and Paris
Their main focus is still on numbers.
Because these years have passed, \"The beauty is not really online yet,\" said Beauchamp.
The $500 billion beauty industry is one of the last \"subversive\" industries --
And the ridiculous thing is that it\'s still run by men.
Most sales of big companies-
Like L\'Oreal, Estee Lauder (EL -Get Report)
P & G (PG -Get Report)(Olay)and Unilever (UL)(Dove brands)--
Their CEOs are male and still come from physical stores.
Most of their board members are also male.
What\'s worse, companies like CotyCOTY -Get Report)and Nu Skin (NUS -Get Report)
They only have one woman on the 9 th. member boards!
And Lulu (REV -Get Report)--
Its male CEO-
Recently at Amazon 10 million (AMZN -Get Report)
To reach millennials, Beauchamp is not worried.
In fact, she is very optimistic.
They recently launched some private label products and they are testing a more customized service for $14 a month.
At the age of 34, she is already directing her young staff.
\"As an entrepreneur, it\'s comforting to see your young team get the job done.
What they can do when they are young is amazing.
\"You don\'t need to be particularly good to make a change. . .
\"All you need to do is be willing to try again,\" Beauchamp said at a store in downtown New York City . \".
Her 1 million users seem willing to try new things every month.
In her shop, I also wanted to try something new, so I made a \"box\" myself, \"filled with a bunch of sample-sized products, and when I got home, the daughters soon took over the products.
Like Christmas in July, Birchbox may have just added two more subscribers.
All she knows is that 10 years ago, less than 2% of beauty products were sold online and others would change if she didn\'t know how to change.
That\'s what Alpha Rising thinks.
On 2010, 27-year-old Beauchamp and her classmate, Hailey Bana, joined each other.
Birchbox was founded from their campus apartment.
They created a subscription for $10 a month.
The company\'s goal is for women who are looking for new beauty products but don\'t want to spend a lot of money and are committed to buying big bottles that they may not use.
Basically, they want to \"try it before buying \".
They tried.
Birchbox played five-
Achieve annual revenue targets within 7 months.
Today, this place is run by Beauchamp himself.
With more than 1 million users worldwide, the company received $15 million in 2014 and $60 million last year.
Users fill out a questionnaire with 150 to 200 different boxes per month due to the development of algorithms and technologies to meet customer demand for the US market. S. , U. K.
France, Spain, Belgium and Ireland.
The company also launched birbirchboxman five years ago.
\"When [the man] was really engagedwomen\'s]
\"Here\'s the box,\" said Beauchamp.
Although they opened two retail stores on the road
Central New York City and Paris
Their main focus is still on numbers.
Because these years have passed, \"The beauty is not really online yet,\" said Beauchamp.
The $500 billion beauty industry is one of the last \"subversive\" industries --
And the ridiculous thing is that it\'s still run by men.
Most sales of big companies-
Like L\'Oreal, Estee Lauder (EL -Get Report)
P & G (PG -Get Report)(Olay)and Unilever (UL)(Dove brands)--
Their CEOs are male and still come from physical stores.
Most of their board members are also male.
What\'s worse, companies like CotyCOTY -Get Report)and Nu Skin (NUS -Get Report)
They only have one woman on the 9 th. member boards!
And Lulu (REV -Get Report)--
Its male CEO-
Recently at Amazon 10 million (AMZN -Get Report)
To reach millennials, Beauchamp is not worried.
In fact, she is very optimistic.
They recently launched some private label products and they are testing a more customized service for $14 a month.
At the age of 34, she is already directing her young staff.
\"As an entrepreneur, it\'s comforting to see your young team get the job done.
What they can do when they are young is amazing.
\"You don\'t need to be particularly good to make a change. . .
\"All you need to do is be willing to try again,\" Beauchamp said at a store in downtown New York City . \".
Her 1 million users seem willing to try new things every month.
In her shop, I also wanted to try something new, so I made a \"box\" myself, \"filled with a bunch of sample-sized products, and when I got home, the daughters soon took over the products.
Like Christmas in July, Birchbox may have just added two more subscribers.
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